The right balance for idea management It's a dream situation when the thought pops into our heads: "That's a brilliant idea! This can work!". This feels so good. And the first description of the idea just flows onto the concept sheet. But then the big question for successfull idea management arises: How much do I have to clarify, research, answer, describe, analyze and calculate before I can talk to a decision-maker about my idea? How "mature" must be my idea be to be success

5 Whys A method to easily get to the heart of the message you want to communicate: the 5-Why method. 5 Whys - What? It originally comes from quality management and is an instrument for determining cause and effect. Toyoda Sakichi is considered the father of this method. He was a great inventor and founder of Toyota Industries Corporation, Ltd. His main message is as follows: If a problem arises, ask "why?" five times in order to identify the cause. Then change the production