Innovation is not exclusively a topic for technology or product development; it also allows us to rethink “coaching.” The coaching market is changing, coaching has many faces—and sometimes even four paws.

Motivation through innovation Why is it important for companies to run innovation activities? Of course, they need to be technologically competitive. To be successful on the markets. So that they can generate sales and build or keep a strong brand. But in my opinion that's not all: Active innovation management promotes corporate culture as well as the motivation and retention of employees! It is very diffucult these times to find skilled professional staff. The search for the