A blog about innovation management and strategies? Why?
- Dr. Babette Sonntag
- Aug 16, 2023
- 2 min read
Updated: Feb 4

Why did I start writing a blog about the world of innovation management, strategies and projects? What do I want to achieve with it?
I believe that we can only be successful as a society and as a business community if we all allow more creativity, engage more with crazy ideas and encourage everyone to get involved. Do you feel the same way?
If so, then I want to write about new ideas on innovation management, different cultures and new technologies for readers like you.
We were all creative as children and were able to think up new things effortlessly without any mental barriers. Many of us lost this ability during our school years. We have been conditioned to follow an easy path, the path of the majority, as efficiently as possible. Creative, innovative approaches have been pushed more and more into the background.
I am often asked about innovation management methods: Which methods are used the most? What would help best in this or that situation? What tricks and tips are there? For those who specialize professionally in innovation management, these questions may seem simple and trivial. But there are many of us who would now like to get to grips with new innovation methods step by step.
I would also like to provide inspiration for these interested parties.
It is my dream that as this blog continues to grow, it will become a go-to place for readers looking for guidance and inspiration in the world of innovation management.
If you are particularly interested in a topic, please leave a comment or send me a message.
*Pic Source: Sergey Nivens | stock.adobe.com | #209453548
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