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THE INNONAUT
Sharpen your ideas and
explore something new
with inspirations from the innovation universe


Part 4: The expert trap in innovation and how to escape it: Shu Ha Ri and Shoshin
The world's most successful automobile manufacturer is sounding the alarm. Despite record sales, Toyota warns: "If nothing changes, we will not survive." How can it be that the very company that has perfected lean management and efficiency is now fighting for survival? The paradox behind this is highly relevant for leaders: it's not a lack of expertise that becomes a problem, but rather too much of it. This is precisely where what I call the expert trap in innovation begins.

Dr. Babette Sonntag
4 days ago8 min read


Part 3: Nemawashi and Gemba in Innovation Management - Why starting slowly leads to faster progress
How does one start slowly and arrive faster? What do Nemawashi and Gemba actually mean in innovation management? I've witnessed decision-making processes in Japanese teams where small talk took up most of the meeting, but the actual decision was then made rather unspectacularly in just a few minutes. This wasn't because the decision was unimportant, but because all participants had already agreed on what would be decided. This process is called Nemawashi. In Germany, on the o

Dr. Babette Sonntag
May 108 min read


Part 2: Ikigai and Mono no aware – More meaning and serenity in innovation management
In the first part of this series, I introduced you to my new and unique Japanese Innovation Map: 12 principles that show why Japanese teams have the potential to maintain a sense of purpose even under difficult circumstances—not because they have better tools, but because they think differently. We’ll pick up right where we left off with the Orientation and Ikigai + Mono no aware cluster...

Dr. Babette Sonntag
May 1010 min read


Part 1: The Japanese Innovation Roadmap - 12 Principles That Will Turn Your Thinking Upside Down
Orientation and landmarks are important I remember the exact moment when I realized that something fundamental was missing. I was in a strategy meeting in Tokyo with German and Japanese colleagues. We were well-equipped with a Western toolkit: Design Thinking, Lean Startup, OKRs. Ready to use. Could this work for the Japanese project as well? I immediately sensed that something wasn't right. It wasn't the tool kit that was missing. It was the underlying mind set. Japanese tea

Dr. Babette Sonntag
Apr 149 min read


Innovation on paws: New approaches for coaching
Innovation is not exclusively a topic for technology or product development; it also allows us to rethink “coaching.” The coaching market is changing, coaching has many faces—and sometimes even four paws.

Dr. Babette Sonntag
Feb 56 min read


Psychological safety: The underestimated key to innovation
Psychological safety forms innovative teams Psychological safety seems to be a hot topic these days. Is it worth the hype? Whhat does it mean for innovation management? Imagine a team where every idea ca be openly discussed – even if it seems absurd at first glance. An environment where, instead of "No, but...", it's more likely to be "Yes, and...". Where a brief thought is seen as an invitation to develop something greater from it. Where mistakes are analyzed objectively tog

Dr. Babette Sonntag
Nov 9, 20255 min read


The biggest challenges in innovation management and how to overcome them - Part 2
Innovation itself is a big challenge for most companies. If we look closely, we can discover a lot of other challenges in innovation...

Dr. Babette Sonntag
Apr 15, 20243 min read
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